Seth Godin wrote a post in which he is critical of creating things that are good enough. He is saying that good enough is the opposite of the pursuit of better (or as he calls it the relentless pursuit of better).
This is, to borrow a phrase, crazy talk. Good enough is an important stopping point on the way to better. If you don’t stop at good enough then you won’t ever reach better. I think that Seth’s own example of JetBlue turning one third of the toilets on its planes into a ladies only toilet demonstrates this. Did JetBlue delay launching their airline until this epiphany came to them? Clearly they didn’t. They created a package that was better than their competitors which had good enough aspects and great aspects. Coming back to make the good enough bits better is fine but they went with good enough knowing that waiting for better on everything would kill them.
Perhaps a better idea (sorry) is to make sure that at least some aspects of our products/services are better and that the rest are good enough and then made better as soon as is sensible. I wonder if Seth would agree?